Customer Service and Satisfaction |
- Customer Service
- Customer Satisfaction
- Quality Commitment
- Product Health and Safety
- Regulations Compliance
LITEON has established diverse online platforms to provide timely and quality service to all customers. Since it primarily deals with business customers, 100% of them have been utilizing online services. LITEON’s each business unit has cross function teams (CFTs) providing targeted services to individual customers; these teams bear responsibility for taking orders, performing product R&D and manufacturing, and ensuring quality, delivery, cost, and after-sales service. Our CFTs can quickly propose response methods and overall solutions based on customer issues and feedback.
In order to satisfy customers' needs for prompt delivery; we handle purchasing, planning, logistics, and cash flow processes online, and use online information as the basis for our operations. We also integrate data from external suppliers, customers, and banks, etc., to ensure that management and delivery information is correct and up-to-date. Furthermore, to shorten the processing time for technical support, transport and delivery, and after-sale services, LITEON has installed production facilities, branches, and distribution warehouses in locations close to customers around the world that are able to respond promptly to customers' needs.
"Customer Satisfaction" is one of the important bases of product and service improvement for LITEON. Understanding and analyzing customer satisfaction is one of the important ways for LITEON to continually improve its product quality and service procedures and implement new systems to further satisfy customers' needs. Building on scores of regular customer evaluations and audits as well as results of the quality management system, LITEON sends customer satisfaction surveys to large customers every year. Survey results are used to make improvement plans. In addition, improvement of customer evaluation scores is also made one of the performance indicators for certain departments as appropriate. A customer satisfaction score below 4 will require the responsible departments propose improvement measures. The sales department will track the progress in improvement, which should be completed on time to ensure satisfied customers.
Results of the Customer Satisfaction Survey Conducted by LITEON's Core Business in 2023
Our quality commitment consists of listening to customers, and understanding customers' real needs, transforming the needs to CTQ (Critical To Quality), and strengthening Quality Control (QC), to achieve maximum customer satisfaction. At LITEON, 6Sigma implementation is one of the important quality management strategies. 6 Sigma improvements are intensively linked up with the business units' operational performance targets, and become LITEON's corporate culture for quality improvement.
Meanwhile, these improvement activities shall also be extended to our suppliers to keep the supply chains in line with each other in the quality improvement activities and generate the maximum quality improvement results.
Over the course of quality improvement, LITEON involves the mass production team early in the product introduction stage and implements stringent supplier management as well as model lines to ensure that product quality can be replicated consistently and rapidly in large volumes.
In order to strengthen organizational learning and statistical analysis, while boosting quality awareness, the company implements 6 Sigma activities and provides quality management training classes, including green belt (GB) and black belt (BB) training. The company ensures that employees understand how to use tools and actively take part in improvement projects. Only continuous employee learning and self-improvement can ensure ongoing quality improvement. In addition, a best practice benchmark system is adopted in conjunction with meetings and competitions to ensure that employees at all plants can share, learn, and quickly replicate best practices.
In addition to launching 6 Sigma, all of LITEON's business units have passed ISO 9001 and ISO 14001 certification. They apply the PDCA cycle thoroughly in everything they do to simplify and rationalize work procedures. All policies, strategies and methodologies have been devised to satisfy the three ultimate desires of customers: Perfect, Free, and Now. These are also LITEON's three main commitments to customers regarding quality improvements.
LITEON is committed to complying with international health and safety regulations, customers' safety requirements, and recommendations for improvement by safety certification agencies over the years. The company combines the rules and makes health and safety part of the considerations for product design, production, and distribution for better management. The company also provides customers and users with products that can be safely used. LITEON follows a product safety management process that begins as early as in the product development stage so to comply with international safety regulations and customers' safety requirements. The design serves also to avoid rework and waste of money and labor. In 2022, LITEON received no customer complaint regarding health and safety regulations for products and services. For more information please go to Occupational Health and Safety.
Regulations Compliance
LITEON is committed to following all the global regulations and business ethics according to operational regions, including equal competition, service safety, proving customers' products, complying with all the labor laws and practices, human rights, international criteria, and copyright, moreover, company founding and every form of intellectual property. More importantly, LITEON truly respects the cultures and traditions of local operational regions.
Customer Privacy and Data Protection
While striving to improve customer service, LITEON also emphasizes respect for customers’ privacy and intellectual property rights. To protect confidential information, we enter into nondisclosure agreements (NDAs) with customers and ensure that all employees maintain confidentiality when performing their duties. In 2024, none of our activities violated customer privacy or harmed customer rights due to data loss.
LITEON and all our subsidiaries will comply with all applicable international data privacy regulations to conduct the collection, processing, and use of personal information. Where stricter provisions apply, such as the EU General Data Protection Regulation (GDPR), LITEON will comply accordingly. The following practices are in place:
- Customers may choose whether to provide personal data. Certain services may require specific information to proceed.
- Personal data is collected and used only with the customer’s consent and within the scope of that consent.
- Customers may request to access, modify, or delete their personal data by contacting: webmaster@liteon.com.
- Customers may also request to stop receiving communications or to remove their data from our systems.
- Requests to transfer personal data to other service providers are not currently supported unless required by applicable law.
- Data is retained only for the duration necessary to fulfill the stated purpose or as required by law or contract.
- LITEON implements technical and organizational measures to protect personal data from unauthorized access or misuse.
- Personal data may be disclosed to affiliates or third parties only when legally required, contractually necessary, or with customer authorization.
- Customers may request their personal data in a structured, commonly used, and machine-readable format, and may request that such data be transmitted to another service provider, where technically feasible.
. For more information please go to Information Security and Privacy Management