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LITEON
LITEON
The
Journey
Brand
Story
New
Identity
OUR CORPORATE IDENTITY JOURNEY
Approximately 70% of tech companies use color blue as logo color,
and which blue can exclusively identify LITEON?
Exploring authentic LITEON blue is a Journey of looking back why we started.
Tech Blue that stands for the perseverance and innovation spirit of LITEON.

2301, the stock code of LITEON in Pantone color stands for an Environmental Friendly Green that also reflect sustainability.
Fusion of technology and environmental friendly.
Turquoise Blue A unique shade of turquoise has been chosen as LITEON’s primary brand color, where blue represents technology and green represents the environment. ​This signifies LITEON's determination to balance technology and the environment while infusing vitality into technology.
BRAND STORY
1 2 3 4 5 6
People as Our Foremost Value
PEOPLE IS MORE THAN A NOUN, IT’S A VERB.

Embedded within our company's core values is a profound dedication to people. Respect, trust, and integrity form the bedrock of our every action and interaction. PEOPLE, to us, isn't static - it's a pulsating verb, infusing our every stride and propelling us unwaveringly ahead.

Best Partner for Global Customers
BEYOND THE
STATE OF THE ART.

At LITEON, we transform cutting-edge technologies into impactful solutions, converging on our Internet of Energy (IoE) – an evolving ecosystem engineered to optimize energy conversion, savings, management, and storage. This empowers our customers with a launch pad for next big thing.

Inclusive Workplace Culture
DIVERSITY AND INCLUSION.

At LITEON, we celebrate unique perspectives, fostering an inclusive environment where each individual is an integral part of our versatile team. We harness the power of diversity, where every contribution, akin to a vital assist, not only leads to scoring but also drives us towards excellence.

Dynamics of Success
BALANCING THE SUSTAINABILITY.

Teamwork at LITEON is fueled by motivation and determination. Motivation gets us started, and determination helps us get there. Every stride represents a collaborative endeavor, bolstering each other on the journey to success. Together, we do more than work – we elevate one another.

Mind in Action
WE MAKE THINGS IMPOSSIBLE.

“Enabling the Impossible” has guided LITEON's journey for half a century. We tackle ever-changing challenges with agile strategies, leveraging our resilience for substantial results. What may seem unattainable acts as a catalyst, inspiring us to elevate benchmarks and accelerate momentum.

Empowering a Green Future
SHINING NEW LIGHT ON TOMORROW.

In a world dimmed by environmental challenges, technology's potential can be a beacon of hope. It illuminates the path to discerning what we really treasure, not by measure. At LITEON, we infuse each initiative with a human touch, radiating with warm light on the journey toward a greener future.

NEW CORPORATE IDENTITY
Empowering A Green Future

LITEON is a trailblazer in the field of LED technologies and the first listed electronic company in Taiwan. A world-leading provider of optoelectronic semiconductor components and power managements modules, we offer reliable advanced solutions powered by cloud computing, automotive electronics, 5G, and AIoT. For long-term development, LITEON has set the Internet of Energy (IoE) as its cornerstone to develop integrated portfolios on green data centers, clean mobility, and efficiency infrastructure.